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Introducing Zeer Select, the easy way to find gluten free food

Since the Zeer launch in early 2008, we have been inspired by the support and passion that our members and visitors have shown.  We’ve heard from many people who say they’d like greater insights into the foods they are eating, that they want help reading a product’s packaging. Today, we are proud to introduce several exciting enhancements to Zeer that are directly in response to these enthusiastic requests.

A Simpler, Easier Way to Find Safe Food

We are excited to announce the release of Zeer Select, the easy way to find gluten free food. Zeer Select is a database of over 30,000 food product that helps people stay safe, save time, & learn the gluten free diet. Zeer Select is a monthly subscription ($14.95 a month) where members can:

  • Instantly see the gluten-free safety status for over 30,000 products in our database
  • Discover gluten free alternatives for any product
  • Search gluten free foods by category, brand, product, and UPC.
  • View highlighted problem ingredients and manufacturer’s statements to help you learn why products are safe or not.

We began all this work from a belief that finding great food information online should be easy. For many, this may only be a minor inconvenience, but for individuals living on a gluten free diet, finding food that is safe and also delicious is essential. Now individuals on a gluten free diet have help in making sense of the 60,000 ingredients and 30,000 products from over 10,000 manufacturers.  In Zeer Select, we have assigned a Gluten Free Safety Status to over 30,000 products. Subscribers can search or browse the entire database to find specific products or browse by categories such as entrees, condiments, sauces, etc.

We have also engaged a group of leading medical and nutrition advisers and food researchers with deep personal and professional experience in celiac disease and the gluten free diet to help in the process of assigning gluten free safety status’ to products. We have analyzed every ingredient (and synonyms) in every product for problematic ingredients, considered issues of cross contamination and have manually reviewed (in duplicate) every manufacturer’s statement/allergen warning on every product in assigning the Gluten Free safety Status.

Zeer Select is updated continuously unlike books and static lists which become out dated very quickly. Each week 500 products are added or updated so that our users have the best information to make their decisions.

To check out all the exciting changes we’ve made to Zeer, login now, and let us know what you think.

July 7th, 2009 Posted by Shannon S. | Allergies & Sensitivities, Communities, Conscious Living, Consumer Empowerment, Diet & Nutrition, Simplifying Life, Smart Buying, Themes, Transparency of Information, Zeer News | one comment