The Zeer Blog

Believe in What You Buy

Introducing Food Reviews on Zeer for your Iphone

We are very proud to present our first ever iPhone app, Food Reviews on Zeer. Now all the great information on Zeer is available while you’re on the go — nutrition facts, warnings, and our stellar user reviews, plus a searchable database for 100,000 + grocery products.

Take a tour of the exciting features our app now!

From our press release:

“The Food Reviews iPhone App gives consumers access to the Zeer database of grocery products across 35 categories, ranging from bread and breakfast foods to pizza and beer. Consumers can easily search important information, including nutrition facts in the standard FDA format, consumer reviews, ingredients, and manufacturer warning labels.

The first-of-its kind application also allows consumers to filter searches by average rating to help discover high quality foods while on the go. Consumers can easily keep track of their favorite foods and sync their favorite products automatically with Zeer.com. Shoppers preferring Organic or Kosher foods can easily filter their searches to see only these products. High quality images are also featured for each product, enabling easy identification while in the supermarket aisle and improving the overall shopping experience.”

We also created a fun 1 minute demo on YouTube featuring our very own CEO, Mike Putnam, showing you some our favorite features of our application. Enjoy!

April 16th, 2009 Posted by Shannon S. | Allergies & Sensitivities, Communities, Conscious Living, Consumer Empowerment, Diet & Nutrition, Green & Organic, Just for Fun, Parents, Pets, Religious & Cultural, Simplifying Life, Smart Buying, Themes, Transparency of Information, Uncategorized, Vegetarian & Vegan, Zeer News | no comments

Better Buyer: Super Green St. Paddy’s Day

You don’t need to be a late night reveler or a patriotic Irishman to celebrate St. Patrick’s Day this year. Instead fill your morning with a “magically delicious” feast of emerald, Irish, and green-themed foods.

Start your day out with Bolthouse Farms Green Goodness Fruit Juice Blend, a power protein drink that is as sneaky as a leprechaun. It even has observant reviewers like Miyuki Y. pointing out, “I don’t know exactly how healthy it is, but it’s green so it fools me too! Great meal replacement if you’re in a rush or fasting.”

If you want a breakfast worth getting up for, John McCann’s award-winning Steel Cut Oatmeal might be the ticket. Not convinced? Andrew D. seems to think the accolades are spot on – as that he gives this product made of 100% Irish oats Zeer’s most coveted rating of five stars.

If you’re looking to sneak in a little spice (and color) into those “traditional” Irish dishes, Lori N. points you Tabasco Green Pepper Sauce, a zesty little concoction that “gives a perfect amount of flavor to dishes that need a little extra ’something’.”

If your pooch wants to celebrate St. Patrick’s day, too, take a tip from Bill B. and toss him a Greenie’s Smart Treat to get his day started with a jig (and fresh and clean breath!)

And if by the end of breakfast the spirit of St. Patrick’s Day hasn’t set in, don’t be afraid to slip a little bit of Bailey’s with a Hint of Mint Chocolate into your pot of (gold) coffee.

From the Zeer Better Buyer,  March12, 2009

The Better Buyer is a newsletter that brings the best advice found in Zeer reviews straight to your inbox. With Zeer’s Better Buyer, you can see what products are buzzing in the Zeer community, check out the newest Zeer members, and glimpse a smorgasbord of new reviews. To make sure you receive Zeer’s Better Buyer, sign up for Zeer and double check that the newsletter box is currently in the “checked” position on your email settings page here.

March 12th, 2009 Posted by Shannon S. | Communities, Just for Fun, Smart Buying, Themes | no comments

Zeer Better Buyer: Good Morning, Valentine!

It’s Saturday morning and your honey is still snug in bed when you come waltzing through the door with breakfast. Your happy Valentine smiles sleepily at you and eyes the tray hungrily before finally asking, “Well, what’s for breakfast?”

A.) My Valentine Loves The Earth Well, since you have it under good authority that your honey loves to eat responsibly, you’ve whipped her up some nosh that is high in delicious-ness, but low in environmental impact. Center stage is an organic omelet made with Pete & Gerry’s Organic, Grade A Large Brown Eggs stuffed with Earthbound Farm Baby Spinach , and Horizon Cheddar Cheese. If she still doubts that you think her passion for the earth is sexy, blend her up up a confidence inducing smoothie using ½ cup Cascadian Farms Organic Blueberries , ½ cup Wallaby Blueberry, Creamy Australian Yogurt, and ½ an organic banana.

B.) My Valentine Is Nostalgic Since your sweetie is simply a big kid at heart, you took a tip from Ian O. and whipped him up a nostalgic breakfast of Quaker Brown Sugar, Dinosaur Eggs Instant Oatmeal with a side of Green Eggs and Ham and little boxes of Juicy Juice Grape Juice to wash it all down. After your Valentine has stuffed himself silly, you present him with a handmade Valentine’s Day card you put together with construction paper, glitter and whimsical Kraft Spirals Macaroni. When he opens it and sees the words: “Will you be my Valentine? Check yes or no.” He will definitely check and double check “YES.”

C.)My Valentine Adores Romance There’s no doubt about it. Your lady craves passion and romance. That’s why you woke up early to make her caramelized banana and pecan stuffed French toast (made with Challah bread and topped with hand-whipped cream ). While your special lady dines, you pay special care to keep refilling her champagne glass with passion fruit mimosas made from Korbel Extra Dry California Champagne.

From the Zeer Better Buyer,  February 12, 2009

The Better Buyer is a newsletter that brings the best advice found in Zeer reviews straight to your inbox. With Zeer’s Better Buyer, you can see what products are buzzing in the Zeer community, check out the newest Zeer members, and glimpse a smorgasbord of new reviews. To make sure you receive Zeer’s Better Buyer, sign up for Zeer and double check that the newsletter box is currently in the “checked” position on your email settings page here.

February 12th, 2009 Posted by Shannon S. | Communities, Green & Organic, Just for Fun, Religious & Cultural | no comments

Zeer Better Buyer: Season’s Eatings (A Holiday Food Guide)

Even though yuletide cheer has been belting out from every supermarket speaker since Thanksgiving, Zeers are still enthusiastic about sharing their favorite seasonal foods (a good sign that the January 2nd weigh-in is still far from their minds.)

Kara H. has a little secret to share with gluten free foodies this holiday season; she keeps Pamela’s Product’s Chocolate Chip Mini Cookies tucked away in her purse while navigating the gluten-heavy spreads at holiday parties. Of course, if your Santa suffers from any of the top 8 allergens, Food Allergy Buzz blogger Jennifer B. heartily recommends filling his plate with Enjoy Life’s Soft Baked Double Chocolate Brownie Cookies.

If your cries of “Let it snow, Let it snow,” come true this year, Molly P recommends warming up your frozen limbs with Ghirardelli Double Chocolate Premium Hot Cocoa prepared on the stovetop. For those of you who prefer gingerbread to chocolate, there are some beers brimming with the tastes of the season. One season appropriate beer is Harpoon Winter Warmer which gets a nod from Felicia S. as “the perfect beer to accompany a lot of the winter holiday foods if you’re a fan of flavored beers.”

If you prefer to eat your popcorn instead of stringing it, this week some of our top Zeer reviewers have unearthed Boston’s Lite Popcorn, a guilt-free snack that Tarah H. points out is not only “light and fluffy” but is dairy free and kosher, too.

Still feeling more like a grinch than an jolly little elf? Break out your latent coloring skills with this mysterious holiday themed product we found in the Zeer database: Color-a-Cookie-The-Rudolph the Red-Nosed Reindeer Hand Decorated Cookie. Happy Holidays!

From the Zeer Better Buyer, December 16, 2008

The Better Buyer is a newsletter that brings the best advice found in Zeer reviews straight to your inbox. With Zeer’s Better Buyer, you can see what products are buzzing in the Zeer community, check out the newest Zeer members, and glimpse a smorgasbord of new reviews. To make sure you receive Zeer’s Better Buyer, sign up for Zeer and double check that the newsletter box is currently in the “checked” position on your email settings page here.

December 17th, 2008 Posted by Shannon S. | Allergies & Sensitivities, Just for Fun, Smart Buying | no comments

Better Buyer: A Very Zeer Thanksgiving

We’re having a virtual Thanksgiving and we need your help! When you share your Thanksgiving-themed Zeer reviews before November 21st, 2008, you’re automatically entered to win 1 of 3 chic, eco-friendly Zeer shopping bags. For more details, check out the Zeer Blog.

Ah, it looks like our virtual Thanksgiving is already rapidly underway! Stacy L. is in the Zeer kitchen shredding Hoffman’s Super Sharp Pasteurized Cheddar Cheese for Shannon S’s delectably gooey Mueller’s Elbow Macaroni and cheese.

Meanwhile Jiffy’s Corn Muffin Mix fan, Sarah C., fends off Zeer founder, Michael P, who tries to sneak a taste of the fresh baked cornbread cooling in the cast iron pan. If we’re lucky, maybe Christine M. remembered to bring Land O’ Lakes Sweet Cream Salted Butter to melt on top. If not, we could always use Lee Lacocca’s 60% Vegetable Spread. which Damien S. rejoices as “The best BEST buttery spread around.”

If the heat in the kitchen makes us thirsty, Southern transplant Molly P. will make sure our whistles stay wet with a couple pitchers of Lipton Iced Tea while Rachel K. keeps us giggling with Man Vintners South African 2005 Chenin Blanc, a wine famed for its “potential to instigate a lot of funny innuendos at the dinner table.”

Gluten-free Zeers will also be giving thanks this year because Lisa B. (who’s been sharing her GF Thanksgiving tips in the Gluten Allergy Community ) has whipped up a couple of perfect pumpkin pies using Whole Foods Frozen Gluten Free Pie Crust. Has Sara Lee been replaced by Lisa B.? Only taste will tell.

Barnaby D. can put down the Hungry Man Roasted Carved Turkey today because we’ll be having a Tofurkey (for our hungry Vegans and Vegetarians ). Which reminds me, should we spring for the Tofurkey Giblet Gravy, too?

-

From the Zeer Better Buyer, November 18, 2008

The Better Buyer is a newsletter that brings the best advice found in Zeer reviews straight to your inbox. With Zeer’s Better Buyer, you can see what products are buzzing in the Zeer community, check out the newest Zeer members, and glimpse a smorgasbord of new reviews. To make sure you receive Zeer’s Better Buyer, sign up for Zeer and double check that the newsletter box is currently in the “checked” position on your email settings page here.

November 19th, 2008 Posted by Shannon S. | Allergies & Sensitivities, Just for Fun, Parents, Smart Buying, Themes, Vegetarian & Vegan, Zeer News | no comments

Zeer Better Buyer: Toast The Vote!

After a very long and hard fought presidential race, it’s understandable to feel a little hungry for results. But, before the votes are tallied and the winner is announced, gather your friends and family together, pour yourself a celebratory drink and give yourself a pat on the back for exercising your right to vote.

If you’re a Republican relaxing at home after casting your vote, drum up some red-positive ju-ju by breaking out your highball glasses for a whiskey produced in a state that’s gone red five of the last seven presidential elections. Even if Basil Hayden’s Kentucky Straight Bourbon Whiskey doesn’t win the popular vote, cigar-wielding Texan, Lizania S, has been a loyal patron of this brand for over a decade.

For Democrats looking to kick back a few glasses of wine while waiting for states to light up bright blue, Francis Coppola California Vineyard Blue Label 2003 Merlot is a vino that filmmaker John N. endorses as “silky smooth, varietally correct, and complex enough to make you think you’re quaffing a more expensive wine.”

Meanwhile, impartial voters can enjoy some post-voting therapy while nursing a beer that represents both sides of the same coin. Sam Adams Cherry Wheat is a red-colored beer that is brewed in liberally leaning Boston. Even if you’re not sure if you voted for the right candidate, at least the four star reviews on this brew let you know that you’ve got a good chance this beer will work for you. Then again, Sarah R. might have put it best when she wrote, “I wouldn’t go out of my way to find it in the store, but again, if your options are limited you could do worse.”

While Americans will have to wait another four years before they’ll get the chance to vote again in another election, Zeers don’t have to wait. Every Zeer has the right to vote on all user-generated content throughout our site everyday. So don’t forget to express yourself and vote!

From the Zeer Better Buyer, November 4, 2008

The Better Buyer is a newsletter that brings the best advice found in Zeer reviews straight to your inbox. With Zeer’s Better Buyer, you can see what products are buzzing in the Zeer community, check out the newest Zeer members, and glimpse a smorgasbord of new reviews. To make sure you receive Zeer’s Better Buyer, sign up for Zeer and double check that the newsletter box is currently in the “checked” position on your email settings page here.

November 4th, 2008 Posted by Shannon S. | Just for Fun, Uncategorized | no comments

10 Food-Themed Halloween Costumes Zeer Loves

Over here at the Zeer labs, we like to celebrate the holidays. So, when the Cambridge Innovation Center told us that adorable trick or treaters would be coming by the Zeer office the day before Halloween, we were thrilled!

So starting at 3pm yesterday, kids began to Trick or Treat at the various start-ups in the building. There were lots of cute kids to give our Kit Kats and Reese’s Peanut Butter Cups to — some were dressed as Jedis, Frogs and Cowboys — others as Princesses or Bugs — but one very cool girl named Sarah came by our office dressed as — wait for it — a Trader Joe’s Grocery Bag!

We just thought it was too cute not to take an iPhone photo of it and share with all of you.  As you can see she has a couple of products on Zeer tucked away in there — King Arthur All Purpose Flour, Kashi Trail Mix Chewy Granola Bars, and what looks like Lactaid Lowfat Cottage Cheese.

After a little inspiration from our lovely little Trick or Trader (heh) — I decided to compile a few of my favorite food-themed costumes. Happy Halloween and ENJOY!

Our 10 Favorite Food Themed Halloween Costumes

1.) Hormel Classic Spam

2.)  Dean’s 1% Lowfat Milk

3.)  A.1. Steak Sauce

4.)  Pocky Chocolate Covered Biscuit Sticks

5.)  Campbell’s Tomato Soup

6.) Mr. Peanut from Planters Dry Roasted Peanuts

7.)  Kikkoman Soy Sauce Costume and Sushi

8.)Tuong Ot Sriracha Hot Chili Sauce

9.) Jolly Green Giant from Green Giant Cut Asparagus Spears

10.)  Pabst Blue Ribbon Beer

October 31st, 2008 Posted by Shannon S. | Just for Fun, Parents | no comments

Zeer Better Buyer: A Snack To Remember

For some of you, snacking isn’t a handful of Lay’s during a Project Runway marathon - it’s a part of your continual effort toward a healthier and happier life.

As many dietitians will tell you, you should eat more frequently, not less frequently when trying to lose weight. By having several mini meals several times a day you can help manage your hunger and keep yourself from getting seconds and thirds at lunch and dinner.

In the Fitness Fans community, Patti S. and Or M. tackle the tough question of “What do I eat before working out?” Both recommend snacking throughout the day, but holding off right before a workout since eating before leaves new and undigested food in your stomach. Instead, rock your work out first, then eat a light and savory snack while you prepare your dinner — veggies and a light dip or a half turkey sandwich should do the trick. But, Valerie T. prefers munching Edamame on some  with Kosher salt as a post workout reward.

What about those pesky chocolate cravings? Cara P. snacks it out with the chocolatey taste of Luna Nuts Over Chocolate which she claims stomp out a craving and fill her until the next meal. Meanwhile, you’ll find Weight Watchers champion Bill S. with a Vitalicious Deep Chocolate Vitatops stashed in his cycling jersey, a morning treat that easily turns into mock Brownie Sundae at night when topped with a little low fat ice cream.

Mom on the go, Tracey N. happily kicks hunger pain butt with Keebler’s Fudge Shoppe grasshopper Fudge Dipped Mint Cookies but what quick and healthy snack will keep your kids bellies happy? Ex-babysitter, Molly P. recommends giving toddlers Stonyfield Farm Banana, Vanilla Organic Yogurt, an instant favorite that will keep kids happy until dinner time. Hey, don’t deny yourself either, if you’re like Molly, you’ll get to sneak a taste, too.

From the Zeer Better Buyer, September 9, 2008

The Better Buyer is a newsletter that brings the best advice found in Zeer reviews straight to your inbox. With Zeer’s Better Buyer, you can see what products are buzzing in the Zeer community, check out the newest Zeer members, and glimpse a smorgasbord of new reviews. To make sure you receive Zeer’s Better Buyer, sign up for Zeer and double check that the newsletter box is currently in the “checked” position on your email settings page here.

September 30th, 2008 Posted by Shannon S. | Communities, Diet & Nutrition, Just for Fun, Parents, Smart Buying | no comments

Food Brands That Tweet: Why More Consumers Should Be On Twitter

It seems like everyone has a twitter account these days, I know I do, and Mike Putnam, CEO of Zeer, does too. We like to keep our finger on the pulse of the social world and get the word out about everything that is going on with Zeer.

Since people can opt in to following us, it’s a great alternative to traditional marketing – we can have a conversation, site users can choose to talk back, follow or unfollow us if we become boring or outdated (hopefully we’re not) and it’s a great repository for finding new blog content.

However, recently, I’ve been using twitter not only to communicate what is going on with Zeer, but I use it as a tool to find out what’s going on with my favorite blogs, news sources, and heck, even brands.

Twitter Empowers Consumers

As the USA Today reported in July, Twitter has become a powerful tool for brands to reach out to their customers. Big companies like Comcast, Whole Foods, and Zappos are tweeting and tweeting well.

There are already tons of fantastic food bloggers sharing their juicy recipes and blog posts online, but now that brands are invading the twitter space, the birth of a new kind of “tweet” has been born. Consumers can actually talk to a brand (as long as it’s within twitters limited 140 characters) and that brand can well… talk back.

So far, I’ve seen it all. I’ve seen brands promote contests, new products, and publicly show off their customer service skills. I’ve seen them respond to the public conversation about their product (a task made easier with tools like Summize or Tweet Beep) And, I’ve seen them be friendly, helpful, and informative when Twitter users have questions or concerns. If a brand you’ve used is on twitter and you want to reach someone who cares, Twitter is a great way to put pressure on a brand publicly to fix it fast.

And the best part is: You can follow or unfollow whoever you’d like. As long as their tweets are public, there is no need to “join in” on the conversation unless you want to. I can go days without saying anything on twitter, but when a brand things they have something newsworthy or interesting to say, you better believe they’ll be tweeting it.

If you’re following only people you care about (and not following just anyone who comes along) you usually can stay informed on issues you like and care about without having to read extra long blog posts.

Twittering About Food

So what food companies are on twitter? There are a lot of lists out there, like this great one called Social Brand Index but I’m making one here that’s food-centric. If you want to follow food throughout your day, then this is the blog post to reference.

Food/Specialty Products

Dewmocracy http://twitter.com/Dewmocracy
Elanas Pantry http://twitter.com/elanaspantry
M&Ms http://twitter.com/msgreen
The Organic Dish: http://twitter.com/theorganicdish
Pangaea Organica http://twitter.com/PangaeaOrganica
Popeyes Chicken http://twitter.com/PopeyesChicken
QinoOneVodka http://twitter.com/QinoOneVodka
Templeton Rye http://twitter.com/templetonrye
Vinquire Wine Search http://twitter.com/vinquire
Whole Foods http://twitter.com/wholefoods
zSweet Sugar Substitute http://twitter.com/brianazsweet

Brewing

21st Amendment http://twitter.com/21stAmendment
BridgePort Brewery http://twitter.com/bridgeportbrew
Flying Dog Ales http://twitter.com/flyingdog
Magic Hat http://twitter.com/magichat
Open Source Beer http://twitter.com/opensourcebeer
Scmaltz Brewing http://twitter.com/ShmaltzBrewingW
Lift Bridge Brewing http://twitter.com/LiftBridge
Deschutes Beer http://twitter.com/DeschutesBeer
Marin Brewing Co http://twitter.com/MarinBrewingCo
Moylans Brewery http://twitter.com/MoylansBrewery
Hooker Beer http://twitter.com/hookerbeer

Wine/Wineries
Wine Enthusiast http://twitter.com/WineEnthusiast
Cult Vines Winery http://twitter.com/cultvines
American Winery http://twitter.com/americanwinery
Don Giovanni Winery http://twitter.com/DonGiovanniWine

Am I missing a brand that twitters? Comment below with your best food brand bets!

September 30th, 2008 Posted by Shannon S. | Communities, Consumer Empowerment, Diet & Nutrition, Just for Fun, Transparency of Information | 3 comments

7 Grocery Store & Food Myths – Busted!

As a huge fan of Mythbusters on the Discovery Channel, I couldn’t help but compile all the food myths I’ve been hearing about through the show and on the internet.

If you’ve never seen Mythbusters, it’s an off-beat science show that features former special effects dudes, Adam Savage and Jamie Hyneman who take on urban legends and myths to find out if they hold water. After their (often crazy) experiments, they debunk or “bust” a myth or prove it to be true.

So, here on the Zeer Blog, I decided to bring you 7 Grocery Store Myths that have been “Busted” by modern scientists and even the Mythbusters team.

Pain from eating hot peppers can be cured by milk. – CONFIRMED

On Mythbusters, Tory, Kari & Grant tested out various cures that have mythically been described to cure pain from eating hot peppers and rate them between 1-10. Both parties claimed milk was a 5 possibly due to the fats that milk contain which helped to reduce discomfort. Some of the other cures were water, beer, tequila, and toothpaste, petroleum jelly, and even wasabi all were not effective as milk.

A person can stop a sulfuric acid leak with chocolate and hot water. – CONFIRMED

On a MacGuyver Myth promo, Kari & Grand demonstrate how the myth was possible because the chemicals and sugars in the chocolate work react to plug up the leak

A beef steak can be tenderized … in a laundry dryer – CONFIRMED

In Episode 103, Adam & Jamie test all the ways that you can tenderize a steak including explosives, shooting it with explosives, and … in a laundry dryer. All three methods were confirmed, but in the laundry dryer experiment they used protective shells to protect the steak as well as steel ball bearings, dry ice kept the steaks cool overnight in a running dryer. Their tenderness was tested by cutting several steaks in half with one half being the control and the other half being exposed the three tenderizing processes. The tenderness was then tested using an USDA approved pressure-sensitive cutting device. They were all found to be significantly more tender than the control half of the steak.

Vodka Can Cure Foot Odor – CONFIRMED

On Mythbusters, Grant smells Adam’s bare feet as the control, then gives it a number on a scale from 1-10. Both were a 7. Then, Adam’s feet were washed by Kari. One was washed with commercial foot wash and the other was washed with vodka. Then Grant smelled his feet and rated the one washed with commercial soap a 5 while the vodka washed foot smelt significantly better at .75.

Fresh Vegetables Are Better Than Frozen Vegetables - BUSTED

New research suggests that fresh vegetables aren’t as good for you as frozen vegetables if they’re flash frozen right after they’re harvested, which means that vegetables are frozen quickly and nutrients are not likely to degrade. Meanwhile, fresh veggies start losing their nutrients the minute they’re exposed to air. The FDA even recommends that you mix canned, frozen & fresh vegetables so that you get the 5 nutrients you need in a day.

It Doesn’t Matter What Carton of Milk You Pick - BUSTED

Supermarkets like to push the milk forward in the grocery store so that they get rid of it faster, so if you’re patient, take the time to dig to the back of the grocery store case to get the freshest milk they have. It’s the same price either way.

All Products Labeled Organic are made with ONLY Organic Materials – BUSTED

As I talked about in article one of my Zeer Green Team series, that little USDA label only means that the product was made with 95% organic materials and there are 38 approved un-organic materials that manufactures can use and still call a product simple “organic.” However, only products that use 100% organic materials will say so, but if they have a black or green USDA label, they may only 95% organic. Title: —- Five S

For more fun grocery shopping myths, be sure to check out:

10 Myths on Saving Money at the Grocery Store

10 Diet & Nutrition Myths

10 Grocery Shopping Myths

September 9th, 2008 Posted by Shannon S. | Conscious Living, Consumer Empowerment, Diet & Nutrition, Green & Organic, Just for Fun, Smart Buying, Transparency of Information | no comments